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This assignment is designed for you to demonstrate some of the consumer behavior concepts you learned at this point with a practical consumer product.
The board of directors and the president of John Deere hired you as a consultant to look at their line of consumer products and lawn equipment.
They are aware the demographics of home ownership are changing and they would like to position their entire consumer product line to address (address each of the groups below within your assignment):
Before starting this assignment, be sure to research the John Deere Website (Links to an external site.) to discover the various products John Deere offers. You may be surprised at the width and breadth the consumer products John Deere has available for sale.
Specifically your consultant assignment is to create strategies that RETAIN the current consumers that are traditionally Caucasian males and EXPAND the consumer marketing to sell all the products/services to new buyers.
The John Deere brand name is very strong and will not be changed. You want all of these consumers to think of the advertising slogan, “Nothing runs like a Deere!” and have them willing to pay a premium price for a premium product. It is your decision whether you have one modified marketing message or multiple marketing messages for these new consumer-marketing segments.
Create a PowerPoint presentation that consists of the following:
At a minimum, use narration on every slide. If necessary, watch the tutorial. You may also use Screencastomatic (Links to an external site.) to video your presentation.
Be specific and use examples when possible.
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