The writer is very fast, professional and responded to the review request fast also. Thank you.
Presentation/PPT
27/08/2022
* Word Document and Excel Sheet Attached
Synopsis
Marketing and Advertising Analysis
You are the regional marketing vice president overseeing all US marketing for an international pharmaceutical distributor. Your team has recently submitted a proposed budget for advertising and marketing spending for the upcoming year to support 10% annual revenue growth for your company’s best-selling product, Dilomatox. A summary of that budget along with this year’s forecasted data (forecasted since your fiscal year isn’t quite complete yet) is below:
DILOMATOX – Proposed Marketing Budget (DATA TABLE IN WORD DOCUMENT)
Proposed Budget (Next Year) Current Forecast (This Year) % Change
Advertising and Marketing Spending (total) $64,250,000 $56,860,000 +13%
Product Revenue $1,164,471,000 $1,058,610,000 +10%
Marketing Spending as % of Revenue 5.52% 5.37%
Your senior budgeting committee reviews your budget, and the CFO sends you a summary of her team’s findings a week ahead of your budgeting meeting with the CEO. The CFO explains to you she will not support your proposed budget increase, because your main competitor Zoraffil is forecasted to spend 8.5% less on advertising and marketing but is on target to earn 7.5% more revenue. Furthermore, she has recommended that your budget be reduced to 4.57% of revenue to match what Zoraffil has achieved. To meet this goal, she has asked you to reduce your proposed budget by $11 million before next week’s meeting with the CEO. Your team has already begun identifying which marketing and advertising programs it would choose to cut.
CURRENT YEAR FINANCIAL FORECASTS (TABLE IN ATTACHED WORD DOC);
Dilomatox Zoraffil % Change
Advertising and Marketing Spending (total) $56,860,000 $52,040,000 -8.5%
Product Revenue $1,058,610,000 $1,138,510,000 +7.5%
Marketing Spending as % of Revenue 5.37% 4.57%
To support their findings, the committee has supplied your team with the attached data file, providing weekly marketing spending and revenue (in millions of dollars) for the last 52 weeks for both brands.
Your task is to analyze this data, ‘uncover the story’ behind how advertising spend and revenue for these brands are related (or not!), and to write a managerial summary that you can use to justify your proposed advertising and marketing budget. You should organize your summary in a way that provides a strong and coherent argument, but in that argument your analysis should answer all of the following questions:
Your managerial summary should include a description of the statistical tests or processes used to answer each question, an explanation of the necessary results (appropriate descriptive or graphical summaries, statistics like r-values and least-squares regression equations, predicted values – and if appropriate estimates of error for any parameters or predictions made). It should also show that any required assumptions for any statistical procedures used are valid. Use a 95% level of significance for any statistical tests.
The writer is very fast, professional and responded to the review request fast also. Thank you.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more