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The concept behind the triple bottom line is that companies are responsible to all their stakeholders, and these include everyone that is involved with the company whether directly or indirectly, as well as the planet we’re all living on. This approach sees shareholders as part of the stakeholder group, but only as part of it.
Please respond to the following this week:
How would you implement the concept of Triple Bottom Line (People, Planet, Profit) at the NAB company you created?
Before Responding check out these Resources:
https://www.mindtools.com/pages/article/newSTR_79.htm
Dr. Woody Interviews Seth Goldman of HONEST Tea (6 min 1 s)
https://www.youtube.com/watch?v=RNERSmkIUHo
To help you address this week’s discussion:
Video explaining how to answer this week’s discussion
Notes:
For week 6 discussion you will address each of 3 components as outlined below:
Profit
People
Planet
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