In a 250-300 word response, describe how you would build rapport with your audience in a business presentation. What motivational strategies have you used in the past that were successful or what strategies have you seen speakers use that were effective? Use at least one resource to support your key points. Respond to at least two of your fellow students’ posts.


In a business presentation, I would always want to connect with my audience using the rhetorical persuasion defined by Aristotle as pathos; which is leading listeners to emotional connect with the topic using a humanistic approach that may cause them to feel emotions of empathy or contentment depending on the importance of the proposal, report, or information expressed.  This type of persuasion can be use in the introduction to draw the listeners in.  Baack (2012) states, “[Using ]“personal anecdotes, shocking statements, rhetorical questions, company crisis, famous quotations, and historical events” is examples of “attention-getting” introductions that could connect the audience emotional towards the information you are presenting. (10.3 Public Speaking: Preparation, para. 8)  Most listeners can tell from the very beginning of a speech if they will be able to fully connect with the message by the way that the speaker uses body language and speech patterns. Using kinetic movement is also a motivating factor. Baack ( 2012) defines crescendo and decrescendo as the use of “natural rises and reductions of energy” while a speaker is giving a speech. (10.4 Making the Speech and Follow up, para. Para 8) I know when I watch speakers move a lot, it keeps me from getting bored.

I have not given many speeches, so I could defiantly remember using a visual aid for one of my speeches for a college speech course. I had to do a biography speech on the famous hip-hop singer named Brandy Norwood. I showed the audience pictures of her while I was giving my speech.  In addition, I have witnessed motivational speakers use humor that has made me laugh and feel happy as a strategy to draw my attention towards the information they were discussing. In a WRAP class I took, the teacher would always present a joke and give us a piece of candy to increase the relaxation and attentiveness of his students before he went in depth on the topic of the day. I have also witnessed speakers do demonstrations using objects or PowerPoint presentations that made me feel more motivated to listen and involved with remembering details.


Baack, D. (2012). Management communication [Electronic version]. Retrieved from (Links to an external site.)


I would build a rapport with my audience during a business presentation by first identifying who they are. Some of the information about defining my audience will include knowing their age, race, and sex. During my presentation, I will also allow feedback from my audience after I deliver my message which means I need to know what they dislike, like as well as what I will benefit them and give them satisfaction. Audiences will usually lose interest during a presentation in the first couple of minutes if it does not give them a spark and any information presented after that will be cancelled out in their minds. During my introduction, I would deliver an appalling statement to my audience that will gain their attention within the first 60 seconds.

The key when presenting information to an audience is to win them over and knowing the barriers that will prevent gaining them is vital during a presentation speech. “The emotions of anger, sadness, envy, and jealousy, the setting, and distractions can disrupt what might have otherwise been an effective speech” (Baack, 2012, p. 10.2). To avoid these barriers, I will avoid talking about politics and religion because hold different views on how they go about their day to day lives and saying the wrong thing can be very disrespectful. Furthermore, being able to back up about the information you are trying to present with credible evidence is an important part of persuasion.

When I have presented information in the past when trying to persuade the public or my family members, I always backed up my information with solid evidence. More importantly, as the speaker, it would be wise to wear a suit and tie and make sure “that the room temperature is adequate, and that nearby activities will not disrupt the proceedings” (Baack, 2012, p. 10.4). Making sure a room is not too hot or cold and quiet will keep an audience focused on my presentation.


Baack, D. (2012). Management communication [Electronic version]. Retrieved from

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