Responses needed 20 |

Need a 200 words minimum response for each with reference by Thursday.

Text: Marketing Strategy, Ch. 9: Marketing Implementation and Control


Read Ch. 9 of Marketing Strategy: Text and Cases.

Consider the following as you read:

How marketing implementation is critical to the success of the organization, and how it is responsible for putting strategy into action.

Why marketing plans have sometimes been ignored throughout the history of business.




The Elements of Marketing Implementation


The Separation of Planning and Implementation.






Advantages and Disadvantages of Implementation Approaches.


The Internal Marketing Process.


A Framework for Marketing Control.

Text: Marketing Strategy, Ch. 10: Developing and Maintaining Long-Term Customer Relationships


Read Ch. 10 of Marketing Strategy: Text and Cases.

Consider the following as you read:

  • How the right marketing strategy is not always about creating a large number of customer transactions to maximize market share.


Strategic Shift from Acquiring Customers to Maintaining Clients.


Connections between Value and the Marketing Program.

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