Strcb/581 competency 2 assessment and rubric | STRCB/581 | University of Phoenix

Copyright 2021 by University of Phoenix. All rights reserved.

STRCB/581 Competency 2 Assessment and Rubric
Course Title: Strategic Planning & Implementation

Competency Assessment Title: Strategic Analysis

Total Number of Points: 100

Assignment Directions
Step 1: Choose a Company
In the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the
marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy. You may also choose to use your current employer or a
company you’ve worked for in the past as long as you have sufficient data to complete the assignment.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

You can also access specific information about a variety of businesses in the University Library by searching the following databases:

• University Library > Databases > B > Business Source Complete
• University Library > How Do I > Company Information > Find Annual Reports > EDGAR (SEC Filings)
• University Library > Databases > P > Plunkett Research Online

Step 2: Write an Analysis
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the
marketplace and increasing financial performance.

Write a 750- to 1000-word strategic analysis. When writing your analysis, complete the following:

• Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make
recommendations for improvement.

• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Create a plan to implement the strategies you selected.
• Include at least 3 sources.

STRCB/581 Competency 2 Rubric Page 2 of 2

Copyright 2021 by University of Phoenix. All rights reserved.

Competency Assessment Rubric

Assignment/Performance Criteria Mastery
100%

Meets Expectations
85%

Not Met
0%

1. Evaluation of the company’s
current financial plan and
recommendations for improvement

(weight 30%)

Comprehensively evaluated the
company’s current financial plan
from a creative and innovative
perspective, included fully relevant
charts and/or graphs of company’s
financial data, and made a
comprehensive, creative, and
innovative connection between
recommendations for improvement
and company’s current financial
state

Partially evaluated the company’s
current financial plan, included
mostly relevant charts and/or
graphs of company’s financial data,
and made a partial connection
between recommendations for
improvement and company’s
current financial state

Narrowly evaluated the company’s
current financial plan, included some
relevant charts and/or graphs of
company’s financial data, and made a
narrow connection between
recommendations for improvement
and company’s current financial state;
or did not evaluate the company’s
current financial plan, did not include
relevant charts or graphs of
company’s financial data, or did not
make a connection between
recommendations for improvement
and company’s current financial state

2. Strategies for achieving sustainable
competitive advantage

(weight 30%)

Thoroughly evaluated strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance
from a creative and innovative
perspective

Somewhat evaluated strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance

Narrowly evaluated strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance or
did not evaluate strategies for
achieving sustainable competitive
advantage in the marketplace and
increasing financial performance

3. Plan to implement the selected
strategies

(weight 40%)

Created a thorough, creative, and
innovative plan to implement
strategies

Created a thorough plan to
implement strategies

Created a narrow plan to implement
strategies or did not create a plan to
implement strategies

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more