Strategic decision | HPHA 5312 – Strategic Planning & Marketing | Texas Tech University

Instructions

In order to accomplish this assignment, learners should conduct research on the models and build the PowerPoint based on that research (properly referencing) credible sources.  The Executive Summary is a formal written document from you, the VP of Strategy to the CEO and Board Chair giving background, your research, and recommendations based on their request.  The Community Newsletter is based on how you might market to the communities you recommend targeting.

Purpose of Assignment:  As an executive or future executive you may be tapped to work on issues related to strategic projects.  Strategic projects take on many but usually begin with an investigation of potential benefits and return on investment for the organization.  This assignment will help you with those skills by having you investigate, analyze options, and put forth recommendations for the Chief Executive Officer (CEO) and/or Board of Directors to consider.

Scenario: You were recently hired as Vice-President of Strategy at the California Sun healthcare system with revenues in excess of $2 billion dollars.  Your organization is an 8 hospital system in a geographically clustered urban Southern California county and includes 3 primary care centers, 2 ambulatory surgical centers, 1 post-acute long-term care center, and 2 nursing homes.  Increasing pressure for quality as well as revenue are the origins for your role (to lead strategy and marketing) as the organization seeks to diversity and manage risk for patients.  Your CEO and Board Chair heard about the Patient Centered Medical Home (PCMH) model through National Committee for Quality Assurance (NCQA) and the Next Generation Accountable Care Organization (ACO) model a Center for Medicare and Medicaid Services (CMS) initiative.  Your task as the new VP of Strategy is to research the efficacy of these models, prepare a 1 page Executive Summary, PowerPoint Presentation (with narrative in the notes section) to the Governing Board and a Community Newsletter for your selected model recommendation.

Instructions: In order to accomplish this assignment, learners should conduct research on the models and build the PowerPoint based on that research (properly referencing) credible sources.  The Executive Summary is a formal written document from you, the VP of Strategy to the CEO and Board Chair giving background, your research, and recommendations based on their request.  The Community Newsletter is based on how you might market to the communities you recommend targeting.

PowerPoint (template provided): Must be no more than 20 slides and address the following for both PCMH and Next Gen ACO:

  • Background
  • Advantages and Disadvantages
  • SWOT Analysis
  • Approaches to quality care, population health management, and financial reimbursement
  • Chosen Recommendation & why
  • 5-7 step roll-out timeline for your recommendation

Your presentation narrative for each slide should be written in the notes section for each slide – just as you would present the slideshow.  Include any sources for your slides in the notes section.

Executive Summary (template provided): The executive summary should be a concisely written formal narrative indicating the background, review process, and recommendation for the selected model.  No more than 1 page long, single-spaced.

Community Newsletter (template provided): The flyer should be an advertisement for the community (written at that reading level) that details the selected new model, benefits, and what the community should expect during and after the rollout.

*You may change the colors (but not the template itself) as long as you cover the required areas.  You also may add additional information as desired.

Reference Material: Outside of the 2 websites (NCQA & CMS) included below, sources should only come from your textbook and peer-reviewed sources.  Peer-reviewed sources are mainly journals.  No other websites or books are permitted in this assignment as all information presented mus be credible.  Many website sources cannot be verified as credible.  There is plenty out there in peer-reviewed journals about these topics.

Sources cited should be in APA 7th edition format.  For the flyer, list sources in a separate document and for the PowerPoint, you may add an additional slide labeled “References.”  That slide will not count toward nor against the maximum limit.

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