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You are the marketing manager of a global company of your choice. Please choose from this link.
Business has been down worldwide and the chief marketing officer has tasked you with doing a complete internal marketing audit of your chosen company to introduce in the next board of director’s meeting.
The initial research you will need for the audit must start with Chapters 2 and 3 of your textbook.
For the next 5 weeks, you will create a marketing plan that will begin in Unit 1, continue through all units, and culminate in Unit 5. Each week, your discussion and project will be connected, so you must promptly complete your discussion and participation.
For the complete internal marketing audit you will need to categorize the following key issues:
Examine how your company develops competitive advantage through the following:
Deliverable Requirements
Your complete internal marketing audit must be at least 5 pages. Make sure you use APA formatting while using Chapters 2 and 3 of your textbook as the first source and four other outside sources, for a total of five sources.
Submitting your assignment in APA format means, at a minimum, you will need the following:
Company Choices.
Alibaba (China) Technology Co., Ltd.
$869.28M | China
Alphabet Inc.
$282,836M | United States
Amazon.com, Inc.
$513,983M | United States
Apple Inc.
$394,328M | United States
BP P.L.C.
$241,392M | United Kingdom
Bechtel Group, Inc.
$5,074.13M | United States
Benefytt Technologies, Inc.
$381.81M | United States
Berkshire Hathaway Inc.
$302,089M | United States
EXOR N.V.
$141,346.87M | Netherlands
Exxon Mobil Corporation
$413,680M | United States
General Motors Company
$156,735M | United States
HSBC HOLDINGS PLC
$93,792M | United Kingdom
Koch Industries, Inc.
$36,930.03M | United States
Mercedes-Benz Group AG
$155,806.01M | Germany
Nestlé S.A.
$99,786.34M | Switzerland
Ping An Insurance (Group) Company Of China, Ltd.
$167,990.29M | China
Publix Super Markets, Inc.
$54,942M | United States
Roche Holding AG
$12,062.2M | Switzerland
SHELL PLC
$381,314M | United Kingdom
Samsung Electronics Co., Ltd.
$158,476.88M | Republic Of Korea
TOYOTA MOTOR CORPORATION
$275,573.43M | Japan
Unitedhealth Group Incorporated
$324,162M | United States
VOLKSWAGEN AKTIENGESELLSCHAFT
$290,007.28M | Germany
Walmart Inc.
$611,289M | United States
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