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Presentation/PPT
27/08/2022
Minimum references for each is 4
ISMG Chapter 4 Netflix Case Study
Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
For this assignment, read Chapter 4 – “Netflix – The making of an e-commerce giant and
the uncertain future of atoms to bits” from the ISMG book and answer the following
questions. Please submit your file in a Word/PDF format only and name the file as:
“Firstname_Lastname_ISDS705_Netflix_CS”.
1. Discuss all the components of IS (Hardware, Software, Data, People, and Process) in
the context of Netflix as outlined in the case (in the context of the time period presented
in the case) (Use the information in the case or refer to external sources to formulate
your answer)..………………….………………………………………………..…….25 points
2. The chapter presents Netflix’s (then) business model – utilizing the DVD-by-mail option
and how it became a market leader. Describe how Netflix gained competitive advantage
in a niche and novel market (at the time of the case) by using Porter’s five forces model.
…………………………………………………………………………………………..25 points
3. Today, Netflix is one of the leading online subscription based streaming service
providers. But it is operating in a highly competitive market along with other streaming
service providers like Apple, Disney Plus, Hulu, YouTube, Amazon Prime etc. Identify the
ways in which Netflix is using or can use IS / IS based strategies to compete with these
market players. Propose some steps that Netflix should take in order to maintain a
dominant position in this market. ……………………………………………………………..25 points
Grading Notes:
1. To be considered for grading, you must submit your assignment in the stated
file format only and follow the file naming conventions.
2. Each question carries 25 points, total points for this assignment – 75.
3. You must answer all the three questions and your answer must address all parts
of the question, for example in question 1 you need to discuss all the five
components of IS. For question 2, you need to elaborate on the five forces
discussed in the chapter and how they apply to this case.
4. Answers to each of the three questions must meet a minimum word count is 350 words.*
5. Include the word count for each answer (excluding references Minimum 4 References), 5 points
per question will be deducted if the word count is not included in the
6. Turnitin is enabled for this assignment and your Turnitin score for this
assignment must be less than 7% (Higher Turnitin scores are unacceptable
and points will be deducted for not meeting the Turnitin score threshold).
*References will not be counted in the word count, you can use any format MLA / APA.
• To prepare for this assignment, you may refer to Module 1 for a refresher on
Porter’s Five Forces model. Additionally, review the supporting resources
(videos, links) for this case study available on Moodle to prepare your answers.
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