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Obtain the latest two Ford and General Motors Annual Reports online, like you have been doing for other companies in previous Module discussions. Please make sure the Annual Report you obtain is the latest two years.
A particularly important financial accounting and financial statement measure is a company’s ability to use its assets efficiently and effectively to generate sales.
Calculate the total asset turnover for both Ford and General Motors for the latest two fiscal years ending. Show the bases for your calculation at the start of your initial response for both companies. Answer the following questions as part of your initial response:
Example to Include at the start of your initial response:
Ford Motor Company. Total Asset Turnover: Last Year: 5 times. Previous Year: 4 times.
General Motors: Total Asset Turnover: Last Year: 5 times. Previous Year: 4 times.
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