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27/08/2022
Module 3: Audiences and Culture Exercises
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Exercise 3.12 – Identifying Sources of Miscommunication
· Do #1 only and identify one or more ways that cultural differences have led to miscommunication.
· Next, suggest one or more solutions to the problem. For this scenario, consider that Alan must conclude his business within one week or risk losing the sale. What can he do to get this Mexican customer’s business?
· For full credit, answer fully, in complete sentences.
1. 1. Alan is a Canadian sales representative in Mexico.
He makes appointments and is careful to be on
time. But the person he’s calling on is frequently
late. To save time, Alan tries to get right to
business. But his hosts want to talk about
sightseeing and his family. Even worse, his
appointments are interrupted constantly, not only
by business phone calls, but also by long
conversations with other people and even the
customers’ children who come into the office.
Alan’s first progress report is very negative. He
hasn’t yet made a sale. Perhaps Mexico just isn’t
the right place to sell his company’s products.
2. Stan wants to negotiate a joint venture with a
Chinese company. He asks Tung-Sen Lee if the
Chinese people have enough discretionary income
to afford his product. Mr. Lee is silent for a time,
and then says, “Your product is good. People in
the West must like it.” Stan smiles, pleased that
Mr. Lee recognizes the quality of his product, and
he gives Mr. Lee a contract to sign. Weeks later,
Stan still hasn’t heard anything. If China is going
to be so inefficient, he wonders if he really should
try to do business there.
3. Elspeth is very proud of her participatory
management style. On assignment in India, she is
careful not to give orders but to ask for
suggestions. But people rarely suggest anything.
Even a formal suggestion system doesn’t work.
And to make matters worse, she doesn’t sense the
respect and camaraderie of the plant she managed
in Canada. Perhaps, she decides gloomily, people in
India just aren’t ready for a female boss.
Exercise 3.16 – Revising Sexist Job Titles
– Barmaid – deliveryman – ombudsman -chairwoman -female soldier -male model
– Lunch lady – lady lawyer – fireman – policeman – postman – stuntman
Exercise 3.17 (pg. 60) – 1,3,5,7,9 (odd numbers only)
State the type of bias and rewrite the sentence without bias.
· 1) While he is a victim of muscular dystrophy, Salvatore is one of our top salesmen.
· 3) Though she was born and raised in the south, Terri is surprisingly open-minded about people of different races.
5) Sam Madigan
Ark Industries
5112 Grosvenor boulevard
Los Angeles, CA 90066
Dear Mr. Madigan:
7) Though Xian doesn’t look like he was born in this country, he speaks English better than anyone else that I know.
9) Make sure you seat the entire team, including the minorities Atik, Curtis, and Brianna, at the center table during this year’s “Celebration of Diversity” dinner
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