Week 5 – assignment: explore the role of disruptive innovation in a
Instructions One type of change to consider is disruptive change or innovation. Disruptive innovation is a relatively new term coined in 1995 by Bower and Christenson. In essence, this is any new or different approach to a product or services that radically change the market. This kind of radical change is hard to predict from your competition, but just the type of internal innovation that […]
