Questionnaire | Marketing homework help
OVERVIEWThe “big idea” is a bold, creative initiative that builds on strategy and corroborating research thatjoins the product benefits/features with consumer demand and consumer’s taste and preferences(documented) in a fresh and involving way, brings the subject to life, and makes the reader or theaudience stop, look, and listen. The big idea requires inspiration and gives life to an idea while astrategy requires deduction and only […]