Web analytics assignment 2 hotel clickstream analysis
– This assignment will analyze the data (HotelClickStream.xls) and interpret the results. This dataset includes clickstream data of online transactions for hotel booking in year 2011. Appendix includes the detailed description for the variables.– Please follow the instructions very carefully to do this assignment! Please do the following analyses and answer the corresponding questions. Please copy/summarize your key results for each question to a […]