Case study omnichannel strategies of top retailers
Read the Case Study “OmniChannel Strategies of Top Retailers” on page 161-162 of your textbook. In a two-page essay discuss the convergence of E-Commerce and brick-and-mortar retail. What are the keys to succeeding with an omnichannel strategy; provide examples of how the companies mentioned in the Case Study are adapting their location strategies to remain competitive in the changing retail marketplace. Your essay should relate […]