Innovating in india : the chotukool project case study
In rural India up to 90% of families cannot afford appliances, have no electricity, and have no refrigeration. Appliance manufacturer Godrej & Boyce decided to make a smaller, cheaper refrigerator to tap this market. Many of their assumptions turned out to be wrong; they ended up making a lightweight portable battery operated refrigerator with customizable skins to make them cool and aspirational, and sold to […]