In your analysis, you will need to address the following: Place Decisions: a. Which channel intermediaries and channels are the most suitable in this scenario? Provide reasons for your answer with reference to the information shared in Week 7. You may use diagrams and charts. b. Which level of distribution intensity is more appropriate in this scenario? Provide reasons for your answer with reference to […]
View to expand and increase the business as well as increase its market share. Use two to three paragraphs (say a page) to mention and describe your current company and its core business. Additionally, you can ALSO attach a brochure, amiual report or an in-house magazine of your company as a referenceandTHEN. …. Describe in detail any 5 best marketing efforts or options that you […]
Objectives: State the objectives of the study, one general objective and at least 2 specific objectives. The specific objectives when solved should lead to the solution of the general objective. Areas of Consideration: The areas of consideration should list the facts and figures that are relevant and can help in the formulation of the solution. These can be events, figures, persons, and practices that leads […]
You have uncovered the Needs and now you have to craft your message and start presenting or giving your customer information that will address their needs/solve their problem. Depending on the Need you uncovered, you will talk about different features but remember, you always present Features with the Benefit that addresses your customers problem or uncovered need. You present the benefit by using one of […]
2) The assignment should not be less than 7000 words. And must show an evidence of your extensive research. 3) All your work must be cited and referenced properly. Remember, citation is done in text and one citation at the end of answer is not enough and not correct. Whatever you read must be cited. 4) Citation must be APA style. If you are still […]
With this project you will illustrate your understanding of marketing concepts through direct application to a product or service. Here are some questions to guide you as you formulate your group project. These questions should be answered in your presentation; the 4 Ps of marketing. – Why would they be draw to your product – How will you promote your product or service Read less
1. What is the relationship between the business strategy and the organisational culture? 2. What is the relationship between organisation structure and its culture? 3. What is the relationship between the organisation structure and its business strategy? Read less
Question: Overview of the Project Provide a couple of paragraphs that outline the main reasons for undertaking the project. What is the project all about? Give a little background to the issue or problem which you are addressing, why you have chosen this project. Scope This is where you make it clear what you will be doing as well as what you will not be […]
Question: The Accor group are committed to a new Sofitel hotel in the Darling Harbour region of Sydney CBD. Task:Your group is to determine a suitable marketing plan that will give valuable information to the stakeholders of this project. The report you prepare will include the following: 1. A market and situation analysis: a. Location b. Demand Generators 2. Brand and ownership a. Is brand […]
Write an 8-10 page report (includes cover page and list of references) using double-spaced, 12-point Times Roman font as per the following parameters: Part I: Market Audit and Competitive AnalysisDiscuss the implications of the following variables for your international marketing plan: Customers: Describe the target customers as best as you can. Use demographic, psychographic, behavioural, cultural, or geographic segmentation. If applicable, consider both business-to-business clients […]
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