bus354 customer relationship management emotional and logical
Question 1(a)Millions of modern Chinese consumers shop online and are also deeply embedded in social media. As part of D&Gs recovery plan to rekindle the dwindling ember relationships with their customers, assume the role as D&Gs Public Relations Manager who had analysed the damage, (i)Appraisethe elements essential for an effective apology.(6 marks)(ii)Craft a formal apology in English using the components in Question 1(a)(i), to demonstrate […]