Context: In this assessment you are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of your own reflections on current digital marketing practice. To get insight into blog writing you can read a number of digital marketing blog posts. Here are three examples of blogs as a starting point:Context:In this assessment […]
You are required to select a luxury brand and prepare a brand innovation proposal: this will include making recommendations (not just a list of suggestions) and justifying your recommendations. It is recommended to focus on one key idea, and expand on it with explanations, justifications, evidence and recommendations (rather than selecting many ideas and offering a superficial proposal). The brand you pick must be a […]
Oz Supermarket is a new retail chain that is setup to reduce exit queues at the check out point. It encourages customers to come in, grab what they want and leave the store. To achieve this goal, it has embarked on the following: 1) The chain stocks only household, stationery and non-perishable goods. 2) It has adopted PayWave technlogy entirely. It does not accept cash. […]
Questions: Intoduction Write half a page. Excellent exposition of the history of the organisation and product category. The introduction succinctly communicates the business case sharply, including many related issues. Evidence that the team has prioritised these issue Campign objective Write half a page. Objectives clearly spelt out with a sharp and precise articulation of the assumptions and rationale for adopting these objectives. Evidence or research […]
Design an integrated marketing communication campaign for a specific brand. You will need to develop a campaign appropriate to the brand and target market, including the creative concept, media platforms, and below the line strategy. The brand is AM. AMP is a financial services company in Australia and New Zealand providing superannuation and investment products, insurance, financial advice and banking products including home loans and […]
Task Description It has been shown that high levels of customer satisfaction are linked to customer loyalty. Further that loyal customers are more frequently heavy users of a service and therefore usually more profitable. The third piece of assessment that completes your body of work in this unit, consists of a business report that is 1500 to 2000 words in length. The focus of your […]
Learning Outcomes Examine the role of best practice and its relationship to organisational competitiveness and develop an effective plan for benchmarking best practice which can practically be applied to an organisation. Evaluate organisational performance against best practice benchmarks and apply these benchmarks to establish organisational improvements. Critically analyse the role of qualitative and quantitative tools which support the improvement of key processes in an organisation. […]
Objective: You will be assigned to a student team (typically four students). Teams will develop a marketing plan and presentation for a new branded COOKIE line in Canada. You are brand managers for Dare Canada (based in Kitchener, Ontario), and you have seen innovation in the Christie and Presidents Choice product lines recently. It is your job to create a new branded cookie line that […]
After a short introduction and analysis of the chosen new foreign market describe the likely industry environment of the company in the new market environment. You need to justify why you think the new foreign market is a potential/attractive new foreign market for your chosen company Also, you need to discuss general information of the industry, along with the competitive environment and information about labour […]
Questions: This assessment task requires you to demonstrate competency and knowledge in assessing and recommending marketing strategies. This task is asking students to investigate Tesla Motors and identify, explain and present its marketing strategies in an international market. Recommend Marketing Strategies for Tesla Corporation You must answer all eigh questions below which relate to marketing strategies in a targeted market. nvestigate Teslas market analysis (see […]
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