a) Describe and evaluate the objectives, aims and the primary aspects of a strategic plan whilst taking into account the vision and mission of the organisation. b) Discuss and evaluate the processes and forces that influence the strategic decision-making process in relation to business strategy Read less
Task 1: Customer relationship management is the key to internet marketing. This can be done through market research. In this task, a) You will need to conduct a secondary market research to collect relevant information. b) Next, you will need to design an online survey using survey monkey. c) Finally, you have to demonstrate the use of electronic customer relationship marketing. Document the above three […]
Complete the Pre-Module Self-Assessment section located in the introduction page in MMK101 unit site. This unlocks the quiz to the Find section. 2. Complete the Find section, then complete the quiz (link to quiz is located in the Find section). You must achieve at least 80% to unlock the Use section of the module. 3. Students complete the Use section, then complete the quiz. Students […]
Preparea 10- to 15-slide presentation with detailed speakers notes and visuals elements. Completethe following in your presentation: Identify a company that could benefit from better use of social media. Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. Design an online strategy that maximizes the use of some […]
Task: Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc Describe and analyse the following marketing strategies used by the company o Analyse the main Products, services, suppliers and customers of the company o Pricing o Promotion o Place (distribution) o […]
Case Study- In-Class Presentation and Discussion Leader (15%): Students will be provided with an article or may locate and choose one that they are interested in, that illustrates how applied business demographers do their work. The instructor will provide several case studies. Cases provide examples of research topics, discussions of the pros and cons of various data sources, insights about the advantages and disadvantages of […]
Supposing that you are marketing consultant for Brayers ice cream. Then you are going to entry into new market / new country (Thailand). Hence, you need to write the SWOT analysis. We have already provided SWOT idea. (attached file). Choose 3 interesting bullet points from each SWOT section. Give explanation, implications and recommendations for the company. We also attached another file which is example of […]
Using the sample Sonic Marketing Plan in the Appendix (A1-A7) and/or the Sample Marketing Plan Pegasus Sports International (pages 83-87) from the prescribed text, develop a marketing plan for your chosen organisation. You may use your work from Assessment Task 1, in summary form only, as part of this plan document. Read less
MARKETING MANAGEMENT ANSWER ALL QUESTIONS Assess the relevance of the 5S framework for designing an effective online communications strategy. Examine the role that content marketing and storytelling plays in engaging with customers online Select a company of your choice and critically evaluate its use of content marketing and storytelling within its overall online marketing communication strategy. Develop a set of recommendations that would improve the […]
Your report with summary should range between 10 pages. It should contain: Thinking that you are assigned a role of Business Development with functionality more onto sales and marketing in the recently performed case study company Health care (Radcube.com). You should be able to perform a marketing and sales analysis with in there services and provide different kind of pipeline opportunities by using your research. […]
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